Who We Are

Peter Rogers founded P17 Group in 2010 to improve business performance in companies of all sizes and industries, ranging from Microsoft to Abbott Labs to SaaS scale-ups such as Nintex to small interior design and paving companies. Peter brought together highly experienced and successful coaches and facilitators to enable business owners and decision-makers to grow their companies and domains.

Today P17 Group coaches business owners who are serious about growing the value of their companies to achieve financial independence. Through the combination of its Network in Action networking groups and extensive connections and partnerships, the Value Builder System, and its elite coaches P17 Group assures that every business owner gets what they need to achieve their freedom point.

Many business owners don’t know what their freedom point is – so we use Value Builder’s Freedom Score Questionnaire to discover the freedom point – the asset values the business owner needs, including the value of their business, to be financially independent. And then we co-create and implement a living plan to get there.

Meet Our Team

  • Peter Rogers

    FOUNDER & CEO

    Serial Entrepreneur, Business Coach, People Connector, Certified Value Builder

  • Tracy Lowrance

    LEADERSHIP & ORG DEV COACH

  • Bill Swedish

    LEADERSHIP & TEAM COACH

  • Steve DeTray

    STRATEGY COACH

What Our Clients Say

“My business and I were doing okay. But I was working too many hours and knew that my business was not in a good position to sell. So P17 Group helped me build a solid foundation where the business ran pretty much without me. The business was no longer a job and I was free to steer my company rather than pedal all the time. I would not be where I am today without Peter and P17 Group.” - E. G.